Why lead market complaints arise – A Lead Market Review
Why lead market complaints arise? What are the reasons for poor quality of leads? Let us find answers to these questions in the following sections. Reasons for Lead Market Complaints Reason #1: Not Prioritizing Leads The main reason leads are often of poor quality is because of the fact that sales teams do not use data for prioritizing their leads. Due to this fact they are often going after dead leads or lukewarm leads instead of the positive leads that may convert. Reason #2: Lack of Quick Response Lead market review shows that the conversion rates depend upon how quickly the marketing teams hands over the lead information to the sales team. If the leads are approached after several hours or days after the leads are generated, then it is more than likely that your sales team will miss out on most of the opportunities. Market data shows that if the leads are not contacted on immediate basis then it is ten times less likely that sales team will be able to convert those...